We characterize the asymptotic small-time and large-time implied volatility smile for the rough Heston model introduced by El Euch, Jaisson and Rosenbaum. We show that the asymptotic short-maturity smile scales in qualitatively the same way as a general rough stochastic volatility model, and is characterized by the Fenchel-Legendre transform of the solution a Volterra integral equation (VIE). The solution of this VIE satisfies a space-time scaling property which simplifies its computation. We corroborate our results numerically with Monte Carlo simulations. We also compute a power series in the log-moneyness variable for the asymptotic implied volatility, which yields tractable expressions for the vol skew and convexity, thus being useful for calibration purposes. We also derive formal asymptotics for the small-time moderate deviations regime and a formal saddlepoint approximation for call options in the large deviations regime. This goes to higher order than previous works for rough models, and in particular captures the effect of the mean reversion term. In the large maturity case, the limiting asymptotic smile turns out to be the same as for the standard Heston model, for which there is a well known closed-form formula in terms of the SVI parametrization.
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